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About Clean

We started out in 2019 as students who loved taking old websites and outdated logos and giving them a cleaner, more modern feel. At first it was just something we did for fun, but it quickly became clear that we genuinely enjoyed the process of simplifying things and making them easier to understand. Besides visuals we would rewrite confusing text, reorganize messy navigation, and completely rethink the user experience so everything felt natural and intuitive.

Little by little, we weren’t just redesigning how things looked, but how they worked and how people moved through them. Over time, small fixes naturally grew into full transformations. We found ourselves rebuilding entire sites, refreshing brand identities, and rethinking the whole look and feel of a business.  Eventually we realized that this was our mission. To clean up the web and the brands that live on it. To create new modern, honest, and easy-to-navigate digital experiences, whether that means a sharper identity, a simpler website, or both.

We changed our name not long after starting out. Under the name Frontspace and Veryfine, we mostly worked behind the scenes, hired by agencies and acting as an integrated part of their teams. It taught us a lot, but over time we realized we wanted to work more directly with the people we were creating for. That’s why we relaunched as Clean Creatives. Now we focus fully on helping clients ourselves, creating clear brands and simple, modern websites that just make sense while offering the same high-quality work at a more accessible cost than most agencies.

"To complicate is simple. To simplify is complicated."

Bruno MunariItalian artist, designer, and inventor